The urge to change things was growing and becoming an obsession and passion for us. In late 2014 things started to move as we began to share our vision with a few colleagues on a deep and meaningful level.
By May 2015, after many discussions, we had a professional team in place to change the way we think about racing ski manufacturing. Croc Sports was born.
The first skiers raced on FIS World Cup Slalom circuit with Croc SL World Cup Race skis.
We opened our own ski factory in Stuhlfelden, Pinzgau, in the heart of Hohe Tauern, Austria, where people have skied and built premium skis for generations. Pinzgau offers a pool of home grown skiing talent combined with excellent craftsmanship with genuine passion.
We produced almost 3400 pairs of skis, which we sold to almost 30 countries in Europe, America and Asia in co-operation with our valued professional agent network.
Tim Jitloff joined our team for racing FIS Alpine Giant Slalom World Cup and Winter Olympic Games 2018.
At the Winter Olympic Games 2018 in Korea, eighteen athletes skied with our skis at men’s and women’s Slalom, Giant Slalom, Downhill and SkiCross. After our Croc Ski registered trademark was challenged by two companies, we decided to retain our much-loved logo and continue delivering top quality skis under the new name AUGMENT.
While our name has changed our mission has stayed the say to develop and build even faster and more enjoyable skis at our own ski factory.
In 2018, we are handcrafting over 6000 pairs of premium skis. Which was 100% year-on-year growth. And we are committed that we can keep innovating so that when we produce 15 000 or 30 000 pairs of skis all of them as equally good as skis used by our World Champions.